"Humans think in stories rather than in facts, numbers, or equations, and the simpler the story, the better.'”
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We are 22 times more likely to recall information when it is delivered as a story.
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92% of users prefer campaigns when delivered as part of a story.
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Our brain processes stories 60X faster than copy.
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95% of marketers admit storytelling is vital, yet almost none have trained in it. This workshop changes that. Using science-backed frameworks and real business case studies, we’ll teach your team to craft stories that resonate, persuade, and convert.
Storytelling isn’t magic—it’s a method. something that be broken down, understood and mastered. This storytelling workshop uses to science of storytelling to turn teams into story engines.
The team will be taught with a combination of storytellign science, real case studied and practical frameworks to get them
Teams are shown scientific studies on storytelling to better understand precisely why and how storytelling affects our brains and behaviour.
We then explore case studies from brands that apply this science successfully. Reviewing examples from B2C and B2B brands and physical and digital products.
Teams then are given proven frameworks that they can immediately start using to help generate more logical, emotional and credible product stories.
By the end of the workshop, the team will be able to execute three key aspects of storytelling that that make the difference between successful stories based on Aristotles triangle of persuasion.
(The value you create—and your unique edge in delivering it)
Utilize LOGIC to build a solid story structure. Get clear on the true impact your product or service makes. What sets you apart? Why should customers choose you over the competition?
(Who cares most about that value)
Embed EMOTION with conflict-focused story delivery. Zero in on the people who get the most out of what you offer. The sharper your focus, the stronger your message lands.