"Narrative gives your strategy meaning—without it, you're just another voice in the noise.”
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We are 22 times more likely to recall information when it is delivered as a narrative.
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92% of users prefer campaigns when delivered as part of a narrative.
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Our brain processes narrative 60X faster than copy.
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The quality and quantity of content creation is no longer a differentiator. Today, a small team with an AI subscription and the right training can outperform what major brands achieved just five years ago.
The future of messaging belongs to those who can combine two essential skills: psychology and automation.
This workshop helps teams master both. Participants will gain a deeper understanding of the science of storytelling and a practical skillset for scaling AI-powered storytelling across the organization.
Led by product storytelling expert Elliott Rayner, the workshop draws from his book The Story Engine and the Storytelling Certified course from the Product Marketing Alliance.
This workshop dives into the areas of psychology, storytelling and AI to provide the team with three future proof marketing skills.
Learn how to use a Storytelling Canvas—a clear, structured Strategic Narrative that you can use across your sales pitch, landing page, social media messaging, and more.
Learn how to train a customised AI Agent for your marketing team based on the insights gathered in the storytelling canvas to help scale your internal and external storytelling.